Listing Services

Strategic marketing and pricing for Austin-area homes

Our Home Selling Process

When selling your property, the Martinez Group's comprehensive marketing approach and strategic pricing help you achieve the best possible outcome in the shortest time frame.

1. Listing Consult & Property Walkthrough

An initial walkthrough and consultation to assess goals, timeline, and key property features.

2. Pricing Strategy & Prep Plan

Development of a pricing strategy and preparation plan to enhance appeal and support market value.

3. Staging & Media Development

Coordination of staging and creation of high-quality photography, video, and marketing materials.

4. Property Marketing & Iterative Updates

Launch of the property across key platforms, with performance tracking and ongoing strategy adjustments.

5. Offer Negotiation

Negotiation of offers to secure favorable terms and align with seller priorities.

6. Contract Execution & Settlement

Oversight of the transaction process from contract to closing, ensuring accuracy and efficiency.

Our Marketing Advantage

Effective marketing starts with a deep understanding of your neighborhood, your buyer pool, and current market conditions. We tailor a strategy that highlights your home's unique strengths and meets the moment.

From high-quality visuals to carefully chosen promotional channels, each listing receives a custom plan designed to maximize impact. Depending on the property, we may leverage a range of tools—professional photography, video, floor plans, digital campaigns, open houses, and more—to connect with the right buyers at the right time.

This isn't a one-size-fits-all approach. It's a thoughtful process backed by local insight, proven experience, and the flexibility to adjust as the market evolves.

Specialties

• Luxury Home Marketing
• Unique Properties
• Urban Homes
• Investment Properties and Estate Sales
• Real Estate Transactions for Seniors
• First-Time Sellers

Martinez Group